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SOULE Identity Design
Soulē is an activewear brand designed and made in Mexico.
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The idea behind the identity design was to represent hard work done with soul.
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The emblem is an upside down e that also doubles as an a, to pay homage to the brands latin roots, given that the word for soul in Spanish is alma.
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Soulē is set on creating a lifestyle brand.
Its products are high quality and fashion forward.
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