BLOODERS AD CAMPAIGN
Blooders is a the first blood donation​ platform of its kind in Mexico.
The platform was looking for a marketing campaign that would inspire people to become altruistic blood donors.
The concept behind the series of posters created was to combine universal karmic sayings with local cultural references in a playful sense without leaving out the urgency of the message.
​
To play up the Mexican aspect of the platform, traditional toys found in local markets and once inside all households were used to convey a sense of mundane actions. The importance of depicting the act of donating blood as an everyday and uneventful matter, as opposed to a heroic deed was to shift the public's perception of an extraordinary or once-in-a-lifetime action.
​
By removing the element of extra from the ordinary, we are able to have people do it in a recurring fashion.
Additionally, the hand element could make an appearance, thus playing up the obvious phrase : "It's in your hands" without the guilt-trip that often follows, projecting a more positive image of altruistic blood donation.
​
All illustrations were done digitally.
​