KAHVERA BRANDING AND WEB
Kahvera is a Destination Management Company (DMC), focused primarily on Mexican destinations.
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The brief called for a complete identity design, including the naming process.
The name is a combination of Mexico's most famous artistic couple : Frida Kahlo and Diego Rivera. Both last names were put together, using Kahlo's first three letters and Rivera's last four, resulting in Kahvera.
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From there, the concept of the brand grew towards encapsulating what most represented them. From the intricate pattern featuring a hummingbird (Frida's known favorite) to incorporating the word paint in the company's slogan.
The hot air balloon was added for the travel element and the pattern was created to simulate a traditional Ottomi one.
The end result is a brand which honors Mexican culture in a refined and luxurious manner.
