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CERÄ’T Identity and Web
Ceret is a boutique insurance company based in Mexico. The brief called for a full identity design, including naming.
The name CERÄ’T was chosen as a way to convey a sense of optimism, faith and protection, since its Latvian meaning is to hope.
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To carry that same sentiment onto the graphic aspect of the brand, an umbrella was selected for use as an emblem, an additional assent to the logo.
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